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Dec 26, 2024
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2022-2023 Undergraduate and Graduate Bulletin (with addenda)
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MG-GY 9263 Strategic Marketing Seminar3 Credits
This course examines strategic marketing issues that face firms and industries from theoretical and empirical perspectives. The seminar looks at product design, positioning and strategy, distribution, sales force, design of the marketing organization, competition, market structure, problems of information, signaling and pricing, corporate reputation and branding, advertising and promotion, and recent advances in product and service development.
Prerequisite(s): Doctoral standing or instructor’s permission.
Weekly Lecture Hours: 3 | Weekly Lab Hours: 0 | Weekly Recitation Hours: 0
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