MG-GY 9293 Seminar on Content Innovation

3 Credits

Because the Internet has evolved to provide a robust technology platform on which to create content, the notion of what comprises content has expanded to include not only one-dimensional content, (print newspapers, books and music recordings, the core output of traditional media companies) but also multidimensional, nonlinear content that can reside in physical, digital or hybrid (physical and digital) spaces. The popularization and proliferation of this new content has affected profoundly the development of the creative industries (e.g., publishing, newspapers, video games, fashion and music) and thus significantly challenges managers. This seminar explores the evolution of content innovation and focuses on several major issues, including the restructuring of creative industries and related managerial challenges resulting from developments in content innovation; the impact of restructuring creative industries on the development of urban centers of creativity and technoculture, such as Silicon Alley in New York City and Hollywood, California; the role of technology companies, particularly hybrid telecommunications/ content companies and how they intersect with the creative industries and influence content innovation; the media and its symbiotic relationship with politics.

Prerequisite(s): Doctoral standing or instructor’s permission.
Weekly Lecture Hours: 3 | Weekly Lab Hours: 0 | Weekly Recitation Hours: 0