MG-GY 7873 Managing Intellectual Property and Intellectual Capital

3 Credits

Intellectual property and intellectual capital constitute major strategic and financial assets of a modern business and can be employed to protect existing products, services and business methods and to accelerate development of new products, services and business methods. Firms can leverage intellectual property and intellectual capital to enhance their competitiveness, value and profitability. This approach is true in the physical world and in the online world of the Internet and e-business (where traditional principles of Intellectual Property Rights are often stretched and may need reinterpretation and even modification). Intellectual property is becoming increasingly complex as emerging digital technologies advance. This course is a broad and full survey of the main areas and issues associated with managing intellectual property and intellectual capital. The course concludes by examining how firms can best manage their intellectual capital.

Weekly Lecture Hours: 3 | Weekly Lab Hours: 0 | Weekly Recitation Hours: 0