MG-GY 8743 Entrepreneurial Marketing and Sales

3 Credits

This course focuses on critical marketing and sales challenges facing entrepreneurial firms. The course examines an underlying theme of entrepreneurship: that successful innovative enterprises must deeply understand relevant markets and must effectively cultivate and reach those markets. Topics include market identification, segmentation, sales, overall market planning, niche and viral marketing, and customers as sources of innovative ideas.

Weekly Lecture Hours: 3 | Weekly Lab Hours: 0 | Weekly Recitation Hours: 0