2022-2023 Undergraduate and Graduate Bulletin (with addenda) 
    
    Mar 04, 2024  
2022-2023 Undergraduate and Graduate Bulletin (with addenda)

MG-GY 8413 Business Analytics

3 Credits
Business analytics is a set of data analysis and modeling techniques for understanding business situations and improving business decisions. This course introduces business analytics concepts, methods and tools with concrete examples from industry applications. In the first part of the course, we will focus on descriptive analytics and exploratory data analysis concepts with a refresher on basic probability and statistics. In the second part, we will cover principles, techniques, and techniques for spatial data, time series, and text as data. The final part of the course will introduce a project that links business impact and modern data analytics techniques for managerial decision making in functional areas, including finance, marketing, and operations.

Prerequisite(s): (MG-GY 6193  or MG-GY 9753) and MG-GY 8401  and Graduate Standing