2014-2016 Undergraduate and Graduate Bulletin (without addenda) 
    
    Oct 31, 2024  
2014-2016 Undergraduate and Graduate Bulletin (without addenda) [ARCHIVED CATALOG]

MG-GY 8643 New Product Development

3 Credits
The dynamics of technology and the pressures of competition drive enterprises to make their product development and production processes strategically more effective and economically more efficient in time and cost. The course deals with the state of the art in new product activities for services and manufacturing firms and examines in-depth the marketing, technology and manufacturing technology linkages.

Also listed under: MN-GY 8643 .
Weekly Lecture Hours: 3 | Weekly Lab Hours: 0 | Weekly Recitation Hours: 0